30th September 2022

Vorboss – London without limits: Bountiful Cow has launched a campaign this month for Vorboss - an interesting enterprise-focused, fibre network dedicated to London businesses. This is Vorboss' inaugural campaign since it awarded the media account to Bountiful Cow earlier this year.
Vorboss is an exciting brand that is setting out to disrupt the fibre industry and challenge the status quo with its high capacity, smart connectivity and super-fast baseline guarantee.
Their large-scale awareness drive announces "10Gbps internet as minimum" in a blanket OOH campaign across the capital, supported by audio, digital, and business news media, and running until Christmas. The media strategy also aims to break with convention, shunning category norms that focus on hyper-targeted 1-to-1 communication on digital channels. Instead, Vorboss is doing things differently with a big, bold, Out-of-Home and Audio campaign that is contrary to common media strategy planning for B2B brands (Source: Ads of the World 2022).

Daily reach boost for newsbrands and magazines: Both newsbrands and magazines experienced a rise in their daily reach between the first and second quarters of this year, according to the latest figures from readership survey Pamco. Newsbrands’ daily reach rose 1.2% to 28.77 million GB adults (aged 15-plus) while magazines’ daily reach climbed 2% to 9.48 million. Direct comparisons with Q2 of 2021 cannot be made because of the different methodology used then, according to Pamco, which introduced new online-first methodology with effect from the Q1 2022 dataset. Newsworks, the body that promotes national newspaper advertising, called attention to a significant rise in smartphone reach since Q1 2022, of 6.5% to 19.7 million adults. It said that this meant 40% of newsbrands’ monthly audience are reached by mobile every day (Source: Campaign Live 2022).

TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users: TikTok released its latest “community guidelines enforcement report” on Wednesday, which showed the short-form video app has removed many millions of ads, videos and accounts for violating a range of policies.
The report itself has become somewhat of a new standard for social media companies which have taken to releasing quarterly disclosures — summarized internally — that address these topics as they chase proving their brand safety to users, ad dollars and regulators. Since Google released its first transparency report in 2010, others have followed with their own versions in more recent years such as Facebook in 2018 and TikTok itself for the first time in 2019 (Source: Digiday 2022).

Period blood, sweat and tears: When we started working on BloodNormal, the period category, to put it mildly, was different. Society’s treatment of anything to do with periods was also very different. Periods were shrouded in invisibility, spoken of in euphemism, treated with disgust, or distorted into patronising unreality – ridiculously happy women rollerblading in white jeans, ecstatic that their very unpainful, uncomplex period had arrived. And yet there was a feeling building that things needed to change. And it dawned on us that we could be a big part of shifting culture if a mainstream brand like Bodyform was prepared to show period blood. It would be simple. An act of revolutionary normality. A historical correction that would forever be a before and an after. And doing it first would catapult Bodyform to the position of being outstandingly meaningful to women (Source: Campaign Live 2022).

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Bountiful Cow · 52-54 High Holborn · High Holborn House · London, WC1V 6RL · United Kingdom

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