5th August 2022

After organic success on TikTok, more DTC brands are diversifying their budgets: Everyone hears about the success of TikTok and some may still roll their eyes about the Chinese social platform. But we are getting more and more successful case studies from brands as time goes on. An interesting brand is THC-Infused Beverage who have struggled to launch successful digital campaigns with Meta’s regulations, whereas on TikTok they have been able to launch effective influencer campaigns which have racked up millions of views despite Cann only having 5,000 followers. Another brand finding success is Imperia Caviar’s strange “bump” trend where users take a bump of Caviar, again a company with only 14,000 followers has managed to launch a trend which has reached millions. It’s interesting to see what trends will take place, is this another reason for Meta to worry about more media owners taking their money?   (Source:Digiday 2022)

If you can't hear a heavy metal band underwater then you can't hear a child drowning warns PSA: The Portuguese campaign warns guardians of the danger of children playing near water unsupervised. The band was made up of three non-actors who were cast because they looked like rockers and were able to hold their breath for two minutes. The premise of the work is to show that if you can't hear a heavy metal band rock out in a swimming pool, you can't hear a child cry for help. In Portugal, drowning is the second leading cause of accidental deaths among children and young people. By April this year, a total of 29 people had drowned in Portugal, according to the Portuguese Federation of Lifeguards. This is the worst record the country has recorded in four years. For every child that dies, two are hospitalised – since 2002, 274 minors have died, while 671 have ended up in hospital. APSI is hoping to reduce this number to zero. To warn of this silent killer it released "Heavy silent", a powerful black and white film.  (Source: CampaignLive 2022)

Deliveroo launches 'Chipwatch zones' to protect beachgoers: Deliveroo has taken a rigorous approach to theft by seagulls this year, and installed “Chipwatch” beach zones to deter the birds from stealing food from British beachgoers. Taking place at Brighton beach  and Scarborough beach  the zones will be patrolled by crew members with reflective umbrellas and decoy hawks. An audio track, named Bye Gull Bye, will also play to deter the birds. It has been curated in collaboration with Dr Madeleine Goumas, a researcher of urban herring gulls from the University of Exeter, who advised on how to deter them in a safe way.  (Source: CampaignLive 2022)

BT Sport "Believe it, see it": BT Sport has been testing the true feelings of football fans ahead of the new Premier League season in a neuroscience lab. The tests find out whether fans actually believe in their team winning the upcoming tournament by analysing their brains in an MRI scan. The images from the scans, as well as the predictions, have been turned into digital out-of-home posters. (Source:CampaignLive 2022)

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