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12th August 2022

Meta back drag style to showcase metaverse tech: Meta is showcasing drag style in the metaverse through a content initiative that will culminate in a real-life, mixed reality runway event in September. For ‘Queens of the Metaverse’ it has enlisted three drag acts and three aspiring British designers from the LGBTQ+ community, who will collaborate using Meta’s virtual reality (VR) and augmented reality (AR) technologies. Each act has been paired with a designer and each pair has been briefed to use Meta collaboration tech such as Horizon Workrooms in the process of coming up with their real-life look. British drag queen Tia Kofi’s outfit will be created by Sal Mohammed, a queer, genderfluid NHS worker and life coach who has a passion for drag. The event in September will be hosted by Dominic Skinner and will feature the three drag stars working the runway. The other two pairs are drag queen Blu Hydrangea with queer, non-binary stylist Nwora Emenike, and drag king Adam All with Christie Lau, a non-binary Central Saint Martins graduate whose work blends physical and digital fashion. The content of the show will be directed by Matt Timmiss, a London-based film director specialising in queer films and narratives in the drag community. (Source:Campaign,2022)

Captain Morgan "Spiced on": Ever thought about dunking a chicken wing into a rum and cola? Captain Morgan's global campaign celebrates the people who have. The "Spice on" creative platform doesn’t just spotlight spice as an ingredient for the rum brand, but also spotlights it as the individuality of the people who drink it. The 20-second ad sees groups of friends bringing their bold tastes to life as they hang out and put their own twist on how to enjoy Captain Morgan, from a rum and cola ice-cream float to using the beverage as an unexpected dip for some chicken wings. It’s voiced by presenter, chef and MC Big Zuu and directed by Ehsan through Friend. 
(Source: CampaignLive 2022)

Why Heineken is making sustainability its 'north star' for product innovation: Brands need to keep up with sustainability expectations or risk being side-lined by retailers. Heineken, which also owns brands including Amstel and Birra Moretti, is committed to making changes throughout its organisation for the sake of its retailers and consumers. For example, in April 2021 Heineken launched Inch’s Cider, which the company developed from scratch. The product is designed not just to have recyclable packaging, but to be made with apples that have been grown less than 40 miles from the mill. Across its full beer portfolio, Heineken’s target is that 100% of its barley and hops globally come from renewable, sustainable sources by 2030. By 2021, it was 65% of the way towards achieving that goal.  As well as focusing on the impact of its product, Heineken is working to get to net zero in its advertising and media. When it comes to achieving sustainability goals, accountability within a organisation is a key pillar. Vital to that accountability is ensuring that sustainability pledges are measured and tracked. (Source: MarketingWeek 2022)

Currys shows there is more to billboards than meets the eye: It's always refreshing to see a billboard used for something more than a poster and this week it was courtesy of Currys. The brand has been promoting its "Cash for trash" scheme by attaching unwanted tech devices to outdoor posters in London, Manchester and Birmingham. It encourages passers-by to take a piece in store and swap it for a voucher, with a minimum value of £5. In a world of consumerism and with a need to be more mindful of the planet, not only has Currys got its timing perfect, as we melt in the high temperatures again, it has created something that is sure to attract the attention of passers-by. (Source:CampaignLive 2022)

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