26th August 2022

Proper Snacks pops a giant claw machine in Shoreditch: Proper Snacks has dropped a giant claw machine in London's Shoreditch to give passers-by the chance to win prizes by being dunked into a pit of snacks. “The Proper Dropper” will be set up in Bishop’s Square in Spitalfields market from 8 September to 10 September and is free to the public. Open between 11am and 6pm, the arcade game allows players to be strapped in and dropped into a giant pit where in the region of 16,000 packs of Proper Snacks are up for grabs. Among the regular Proper Snacks treats, including Propercorn, Properchips and Propercrisps, limited-edition gold packs are hidden, giving players the chance to win some extra prizes. Proper collaborated with artist Toby Triumph to design “The Proper Dropper”, while for its special prize wall it partnered, among others, fashion rental app By Rotation, Fila, Sonos and clothing brand Nicce. Players who get hold of a limited-edition gold pack will be given the opportunity to head to the prize wall and choose some merchandise from the partnering brands. (Source:Campaign 2022)

Melanoma UK brings innovation to staying safe in the sun: Innovation in the outdoor sector has been taken up a notch with this series of posters, which change colour and burn as a reaction to UV exposure. Melanoma UK, the patient support and advocacy group, and Leith have used specialist UV paper to print warnings about harmful UV rays, using sun cream. The campaign is based on stark figures – 16,000 people a year are diagnosed with melanoma skin cancer with 86% of cases preventable by staying out of the sun. So Melanoma UK and Leith have created an equally eye-catching campaign that certainly made me think twice about catching those rays. (Source: CampaignLive 2022)

Netflix Ad-supported tier may have some commercial free content: Netflix’s upcoming ad-supported tier might not show commercials on all the content included in the cheaper subscription plan. A report from Bloomberg suggests that Netflix may cut commercials from newer original films, as well as certain kids’ shows. Netflix may not run ads during original movies when they’re first released, and will instead insert ads at a later date. It’s still too early to tell how long Netflix will show a newer movie without ads, but this decision may help alleviate some of the concerns filmmakers might have. Netflix original kids’ programming will also reportedly get the ad-free treatment — just like Disney Plus plans on doing with its forthcoming ad-supported tier — and the same may go for content produced by outside studios as well (Source: Digiday 2022).

'It's not a dirty word': The Gen Z sex toy brand taking on big tech: Sex might sell, but the truth is for sexual wellness brands, it doesn’t. That’s the issue facing a growing number of pleasure producers, which are accusing platforms like TikTok of censorship. Among them is Lelo, a Swedish-founded brand that sells vibrators. Billed as the “Apple of sex toys,” the business came to life in 2002. The market for sex toys is forecast to grow to $62 billion by 2030 according to Grand View. Progressive Gen Z-ers represent a significant growth opportunity for advertisers in the space. Over the course of 2022, Lelo has been skirting this censorship on TikTok designed to raise awareness and buzz around its range of toys for women. This campaign didn’t show products or mention the term “sex”. It garnered 1.8 million views and 13,000 clicks, as well as 65% engagement rate and an uptick in brand awareness and sentiment (Source: Ad Week 2022)

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