20th May 2022
Campaign Ad Net Zero Awards launch to recognise companies leading way on sustainability: With the aim of achieving a more sustainable economy, Campaign is partnering with Ad Net Zero to create the Campaign Ad Net Zero Award that will reward the more sustainable advertising. The climate change makes this award essential to promote more sustainable living and a net zero economy. This award will offer the possibility to companies to show their creativity and innovation to make a more sustainable advertising. The Campaign Ad Net Zero Awards will be open to the whole industry and will aim to be inclusive for everyone from advertisers and agencies to media owners and tech companies. There will be a wide range of awards as for example the most green ad production or media planning process. The deadline for entries will be the 28th of July and with judges from a range of experts in media, business and sustainability.  (Source: CampaignLive)

Spotify marks Florence + The Machine’s album release with 19th century style tapestries: Spotify is marking Florence + The Machine's fifth studio album release by immortalising lead singer Florence Welch in 19th century style tapestries. Welch features in each of the three tapestry billboards, which will be exhibited at Dulwich Picture Gallery for the next seven days, alongside an album experience on Spotify to celebrate Dance Fever. The hand-woven tapestries illustrate the lyrical inspiration Welch found in Pre-Raphaelite art while writing for the album during the lockdown in London. Dance Fever reflects the aspects of life Welch was missing such as clubs, dancing at festivals, and expression of creativity through art and movement. (Source: CampaignLive)

Snapchat reveals integration for eBay: Snapchatters can now share listings from eBay directly via the Snapchat camera on Android and iOS following an integration between the application and the ecommerce site, revealed Thursday. The integration enables Snapchat users to share items on eBay that they are interested in, or selling, with their friends on Snapchat, while eBay sellers can share their listings across platforms with their community. The company said this marks the first time that links from eBay can be shared in Snapchat Stories or Snaps while users are still able to access the app’s camera and creative tools. Snapchatters can tap the attachment and go directly to the listing on eBay. In order to share from eBay to Snapchat, users can open the eBay app, choose a listing, tap the share icon and tap the Snapchat icon, which will take them to the Snapchat camera. At this point, they can create an original Snap with the automated eBay sticker and use creative tools to add any layers they wish to include. (Source: Adage)

TikTok wants to democratise the creator space with its latest ad product: TikTok has launched an ad product that it hopes will help to democratise the creator space. Branded Mission will enable advertisers to crowdsource authentic content from creators on TikTok, and turn top-performing videos into ads, with the aim of improving brand affinity with media impressions. As the videos are produced by small creators they will blend seamlessly into TikTok and not feel like a traditional ad. Creators who are at least 18 years old with more than 1,000 followers will be eligible to participate in a Branded Mission. TikTok wants brands to attract its diverse ecosystem of creators who are the main drivers of culture on TikTok. As part of an inclusive proposition, TikTok will not allow brands to dictate which creators will respond to each mission beyond the factor of geographical location. Speaking at a panel in London ahead of the product launch Stuart Flint, head of global business solutions, Europe, TikTok, explained that the aim was to democratise the creator space. The proposition means that brands cannot target content creators based on age, gender, race or any other distinguishing features. (Source: CampaignLive)

BT on why it won't shy away from 'spiky topics': If you’re talking about brand purpose, you should commit to it long term, suggests BT and EE marketing communications director Pete Jeavons. Last year, the online abuse of football players, as well as BT’s own pundits and presenters, led Jeavons and his team to try to understand the scale of online hate. The brand commissioned a YouGov survey, which found abuse was even higher than initially expected.  The resulting campaign, ‘Hope United’ brought together 21 footballers, including Marcus Rashford, Lucy Bronze and Jordan Henderson, to educate the nation on online hate via a digital skills platform. (Source: MarketingWeek)

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