9th September 2022

Oreo teams up with Digitas on pop-up with a twist: Oreo is inviting Londoners to stop by its Oreo Twists Lab to put their spin on a range of customisable items and get their hands on a free pack of its new cookies.The experience helps launch two new Oreo products – Oreo Twists Vanilla & Raspberry and Oreo Twists Vanilla & Caramel – and is part of the Twists platform, which launched earlier this summer with a social campaign urging people to share all the different, quirky and playful ways they enjoy their Oreos. The activation features a collective of artists with varying styles, including graphic designer and illustrator Aina Escola, who has worked with Rimmel and Dermalogica, and abstract artist Nicolas Dixon, who has worked with Disney. (Source:Campaign 2022)

Dragon Ball Z and Fortnite fusion leads to profit: Working in the media industry you learn a lot about marketing strategies and targeting options, so you’d think you wouldn’t become susceptible to the marketing attempts of brands. However, when the partnership of Dragon Ball Z and Fortnite occurred I had no other option than to fall victim to the marketing attempt. Fortnite and Dragon Ball Z collaborated to include Dragon Ball Z characters like Goku, Vegeta and Beerus. This was done in an attempt to boost the profile of the new Dragon Ball Super film which did 30.8million in 10 days at the US Box Office. It will still take a few weeks to see the true numbers, but the awareness and general hype created is something I’ve seen first-hand and can say it's one of the better marketing strategies I’ve seen this year. Epic games do not charge brands directly Instead taking a cut of the profits from buying the character ‘skins’ on the game it means that it is widely profitable for Epic alongside Toei (owns Dragon ball Z).  I think it should be expected that we will see more partnerships across premium brands and premium platforms.  (Source: Digiday, 2022).

Instagram's $402M fine is a sign of whats to come, say data privacy experts: Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues. Meta-owned Instagram is under the gun for allegedly mishandling the personal information of children. The social platform has been hit with a fine of approximately $402m by Ireland’s privacy regulator, the Data Protection Commissioner (DPC), on the heels of a two-year investigation into the site’s handling of children’s data. The investigation, launched in 2020, sought to examine how Instagram handles the data of 13-17-year-old users – particularly those who switched to business or creator accounts.  (Source: The Drum, 2022).

Whatsapp debuts first end-to-end shopping experince with Jiomart in India: WhatsApp teamed up with Jio Platforms in India to roll out the messaging application’s first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries. The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India and give people and businesses of all sizes in the country the opportunity to connect. Shoppers in India can browse the JioMart catalog, add products to their cart and pay to complete purchases, all within WhatsApp, and they can start the process by sending “Hi” to JioMart’s WhatsApp number. (Source: Ad Week, 2022)

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