Is it worth studying an event course in 2021? 


The International Institute of Live Events came into formation in 2018 with a vision and mission to incapsulate education with the commercial world of live events. Accomplished academics who have published extensively within the field of live events management. They have an unprecedented and accumulative experience as practitioners in education and live events that spans 80 years.


With this collective knowledge the institution will be delivering online courses in the Live events management and production, with a range of other courses to follow.

Incase you're new around here... we will focus on 4 things, mainly:

Section 1 Event Industry News. The event industry is changing everyday and we will be sharing only the most impactful news.

Section 2 Event Case Studies. Events have major impacts in society and the economy. Read this section to gain insights to events that have had the biggest impacts. 

Section 3 Teach. This section is here to give you tips on all areas of the event industry straight from the creators of the International Institute of Live Events.

Section 4 Guiding, Coaching, and Mentoring. To accompany the online courses academic and industry professionals will give support through coaching and mentoring.

Let’s Begin!

Hello and welcome to all of our new subscribers! We had such a good response from our last Manifesto, and many asked for our opinion on events and work in the post pandemic world. Some even asked is it worth still being in the events industry!

Are you considering a career in the event industry or even thinking of retraining to a different industry? Read on...


The world has changed since the COVID-19 pandemic and Brexit it may never go back to how it once was. Is that such a bad thing?

There will be more opportunities to work remotely, flexible working will become a necessity for many companies and evidence has shown that productivity has increased following COVID-19 restriction.  

"55% of workers believe that their colleagues are just as, if not more, productive since lockdown."*

Many large companies are already shaping the post pandemic future. Spotify recently announced that they are embracing a Work from Anywhere (WFA) strategy that will allow employees to work from home or in the office whenever they’d like.

“effectiveness can’t be measured by the number of hours people spend in an office,” noting that effectiveness increases when employees are given the freedom to decide where they can work best. 

The study follows a BBC survey in August which suggested that 50 of the biggest UK employers had no plans to return all staff to the office full-time in the near future.

“Brittan’s economy staged a faster recovery in the third quarter of the year than was first estimated, after the ending of the first lockdown triggered a rapid return to work.”  BBC

The Office for National Statistics said national income or GDP, increased by a record 16% in the three months to the end of September rather than the 15.5% in its first estimate. This leaves the economy 8.6% smaller than the year before, rather than the 9.7% initially estimated. Obviously, this doesn’t count for the recent lockdowns in the UK but we can hope it will be a similar outcome.

Personal Savings Ratio

ONS said the savings ratio – which shows how much people save as a proportion of their income – decreased to 16.9% in the third quarter after reaching a record 27.4% in the second quarter. What does this mean to the event industry? This means that people will have more disposable income to spend on events and other entertainment when we come out of the crisis. With the drop-in interest rate, it will also devalue personal saving.

Future Predictions PWC

The global economy in aggregate should revert to its pre-crisis level of output by the end of 2021 and expand by around 5% in market exchange rates. This would be the fastest rate recorded in the 21st century, however, the recovery will be uneven across sectors, countries and income levels and could be bumpier than initially anticipated as the virus mutates and evolves.

"The Chinese economy is already bigger than its pre-pandemic size, but other advanced economies ‒‒ particularly heavily service based economies like the UK, France and Spain or those focused on exporting capital goods, such as Germany and Japan ‒‒ are unlikely to recover to their pre-crisis levels by the end of 2021.” BBC

What does this mean to events?

Live Nation recently shared - The Weeknd has sold over 1 million tickets to his tour in 2022 and more dates are now being added. New Zealand who have handled the pandemic in a great way are currently staging some of the biggest music events that have ever happened in New Zealand. They recently had 20,000 people attending Gisborne's Rhythm and Vine Festival and another 10,000-person event took place in Wanaka on NZ's South Island.

“Festivals in the Netherlands have started revealing plans for 2021 editions following the Dutch government announcing it aims to allow festivals from July 1 and will ensure events planned after this date that are cancelled due to COVID-19.”

New York governor Andrew Cuomo will allow major stadiums and arenas to reopen with a capacity of 10% from 23 February. The guidelines for reopening will be based on the testing pilot programme conducted by the NFL team Buffalo Bills at the weekend, in which 6,700 fans who presented negative tests, and agreed to contact tracing, attended the game socially distanced.

The UK Government announced yesterday that they will run a scientific Events Research Programme. This will include a series of pilots using enhanced testing approaches and other measures to run events with larger crowd sizes and reduced social distancing to evaluate the outcomes. The pilots will start in April, with the hopes of removing capacity restrictions on the 21st June. (Subject to review) 

Even though the UK in the terms of GDP has decreased in comparison to where it was pre lockdown one would be able to predict that once the economy reopens and the government lays out a strategy for that to happen. The retail sector along with the entertainment sector will see a significant boost in revenue as people revert to where they were before the pandemic. This can be see with data published on the Chinese economy having a boost through economic spend. We can also tolerate that with the country of New Zealand and parts of Australia including the nordic country where events are planned for dates this summer brining back those economy to where they were pre pandemic. 

So, the question is, is it worth studying an events degree? At this point in time it is probably best to be in education or retraining. While many sectors within the economy have been stagnating for the past year, individuals have been seeking out short courses, developing new skills, retraining and signing onto university courses as they seek to advance their career or find a new one.

So is it worth it?
To commence or continue studying an event management course while in a global pandemic can only prepare you for a nation and world that has changed and with that change it will require a new skill set from you!  If your course isn’t preparing you for that change then ask yourself the question again. 
Virtual events will not dissipate, after the country reopens, this is an opportunity for event courses to reimagine the future for event professionals and prepare them for that change.  
This isn’t a contemporary issue to be discussed as an academic exercise, graduates should be confident with a new skill to produce live events, hybrid events and virtual events. 

If you want to learn more about this area than head to our new website! If you are looking to study an event course then we will be launching our first course very soon!

Teach - New Podcast episode out now!

If you are looking to put on a virtual event or want to the learn more about virtual events you need to listen to this episode!

In this episode we are joined by Shannon Harvey who has more than a decade of experience in developing products and projects for entertainment, installation and architectural visual experiences.  He has worked for Carnegie Mellon, Philips, amBX, Integrated Theater Systems, United Visual Artists and disguise in research, development, product management, technical sales, project & account management, show production and creative design.

Listen now on all major platforms!

Guiding, Coaching, and Mentoring.

Are you currently looking for a job in the events industry? With thanks to Rupert Bassadone he and his team have a created a specific job sheet for event jobs all over the UK! This will be regularly updated so make sure you bookmark and follow Rupert on Linkedin!

Access the Job Sheet here!

We have lots more to share this year! If you have enjoyed our newsletter, consider sharing with colleagues, friends or family. The link they need is:

Let us know your thoughts! 


warm regards,

International Institute of Live Events 
Copyright © 2021 International Institute of Live Events, All rights reserved.

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