Hello and welcome to the first Manifesto of 2021! We have lots to share this year and more information for our first newsletter. Let’s get straight to it. Are events going to happen in 2021?
As you may have already heard Glastonbury festival has been cancelled again for another year and many people are speculating, it may affect other major festivals around the UK. For further update on this significant issue, go to Association of Independent Festivals and find out what organiser are thinking.
Glastonbury could be a anchor by which all festivals may follow this season, Paul says. “Considering its global cultural significance as the largest greenfield festival in the world, of course it sets the tone, especially in terms of public confidence in festivals going ahead this year.” Paul Reed
Does this mean it the end of the UK’s event industry?
Absolutely not, it is going to be another hard year for the event industry as whole. If 2020 has proved anything it will show the resilience and determination of individuals and stakeholders to forge a way forward come the end of the summer season. Events will continue under new restrictions and guidance; they will be enjoyed and entertaining. They may not be the most financially lucrative however they keep fans morale high and the industry going. Being a small promoter or event planner may also be beneficial to put on these socially distanced outdoor events in local beer gardens to gain brand exposure.
We believe virtual events will still be a major part of 2021. Using 2020 as a template virtual events have been very successful for many companies, artists and performers.
“Last year Veeps live streams helped artists, both big names and new acts, make over [US]$10 million for themselves, their families, their crew and their chosen causes, and we’re looking forward to helping even more artists connect with fans this year in ways that support their art and their development.” Comments Micheal Rapino CEO of Live Nation.
With the cost of putting on virtual events becoming more affordable if you have not explored putting on a virtual event 2021 may be the year to explore this avenue!
What are your thoughts?