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Advertising Creative: Strategy, Copy, and Design
6th Edition

Tom Altstiel | Jean Grow | Dan Augustine | Joanna L. Jenkins

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. 
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