When The Chamber for a Greater Chapel Hill-Carrboro first approached us three years ago, they wanted to ensure that they were identifying and accessing the appropriate data sources for the metrics they needed to track over time. We worked closely with Chamber leaders to identify and combine the appropriate data sources to paint a more comprehensive demographic picture of the region. We then ensured that they were displaying that information in a way that best represented the underlying data.
This databook, which we now maintain and update on an annual basis, is used by Chamber staff, as well as county, city, and town stakeholders to ensure that all community leaders in the Greater Chapel Hill area are drawing from the same pool of information when making strategic decisions about their community.
We continue to work with chambers of commerce across the state to provide demographic profiles and insights that can help local community leaders plan and make decisions.