Assessing Technical Priorities
When you've conducted a technical audit, there are bound to be lots of issues that need to be resolved. 

Not every technical issue you come across is a priority. 

When I come across this, I use a RAG system (Red, Amber, Green), and I weigh up each issue based on their likely impact on SEO, how important it is to the business (and how much resolving it will likely contribute to conversions), as well as looking at the current optimisation level or the difficulty of implementing the change.

Using this matrix helps me determine priority and makes it clear to my clients why I have prioritised some items over others. 

This extra transparency goes a long way in building confidence and trust. 

Try it yourself, and let me know how you get on.
Tech SEO Tuesday - Tweet of the Week 👉 View Rendered Source 👈

 Actionable SEO Tips and Advice 

Search engine news, articles, and more from amazing people in the industry. 

How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
Crystal Carter - Moz

Google E-E-A-T: Everything You Need to Know
Harmony Huskinson - Search Engine Land

How to Plan & Implement Schema Markup, Avoiding Common Mistakes
Begüm Kaya and Sam Torres - The Gray Dot Company

SEO Reporting for SMBs: How to Get Started
Sophie Brannon - Wix

How the TikTok algorithm works: Everything you need to know
Zoe Ashbridge - Search Engine Land

Buy Me A Coffee
Do you have Feedback? 
If you'd like to give me a heads up on any SEO resources to include in the next edition, if you'd like to be featured, become a sponsor or if you have any feedback to improve Tech SEO Tips, just reply to this email and let me know. 

Nikki Halliwell
Technical SEO Consultant
Follow me on Twitter | LinkedIn | Facebook | Website 
Share Tech SEO Tips Newsletter:
Share Share
Tweet Tweet
Forward Forward
If you enjoy Tech SEO Tips, I would really appreciate you spreading the word by sharing this link:
Enjoyed this newsletter?
Forward it to a friend and ask them to subscribe here. 
Subscribe to Tech SEO Tips

If you're looking for SEO consultancy, audits, white label SEO or simply need a second opinion on your current strategy, I'd be happy to chat.

Drop me a message at and I'll get back to you as soon as I can.

Copyright © 2023 Nikki Halliwell SEO, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp