I don't know about you, but I didn't see much movement from the Helpful Content Update. 

I saw some examples on Twitter of sites that were 100% AI generated and saw their performance impacted, but for most of us, there was little to no difference. 
 
It seems that Google may have seen the same, too, as this week, they announced the release of the September Core Algorithm Update.

As with most algorithm updates, the advice remains the same and to continue focusing on quality content and keep doing what we do best. 

The update could take two weeks to roll out, so it is best not to make any drastic changes at this stage and wait to monitor the overall impact of the update.

If you see any major changes, feel free to let me know, and I'd love to take a look.