Keeping your Content Optimised

When it comes to adding new content to our websites, we can often wonder what it is we need to do to optimise the post correctly.

That’s why I’ve created this SEO Optimisation Checklist.

These 12 steps should give you the foundations for setting up a blog post correctly. From there, you can refine and improve the posts as needed over time.
  1. HeadersH1, H2, H3 etc. should include target search terms and be used in hierarchical order. The blog title is often the H1, so H2s and H3s should follow this and include variations on the target keyword.
  2. Image optimisation Keep the images on the page a sensible size and weight. Images should be relevant to the content on the page and have a descriptive file name and relevant alt text.
  3. Site speedOptimise pages with Core Web Vitals in mind (LCP, CLS etc.), try to ensure that nothing moves on the page as it loads (such as ads) and keep JS and CSS files lightweight. 
  4. Internal linkingAdd links to pages from the home or the preceding page in the hierarchy where it makes sense. Avoid orphaned pages, include necessary links in the footer, and use breadcrumbs to show the hierarchy.
  5. Anchor text Ensure all anchor text used in internal and external links and calls to action are descriptive. Do not use instances of “click here”.
  6. Page titles and meta descriptions Include relevant keywords in titles and descriptions and ensure they are unique for every page. Try to include a CTA in meta descriptions and make them compelling. 
Tech SEO Tuesday - Tweet of the Week 👉 Crawled and Discovered Content 👈
[Free Webinar] Scale Your Local SEO Agency

What makes a successful agency? A combination of a solid strategy, and a strong culture where people are aligned, motivated, and happy, are key to scaling your agency.

At BrightLocal’s next webinar, two of digital marketing’s most successful agency operators, Greg Gifford (COO, SearchLab) and Jen Salamandick (Partner and VP of Special Projects, Kick Point), will discuss the best strategy to grow an agency with a strong culture at its core.

 Actionable SEO Tips and Advice 

Search engine news, articles, and more from amazing people in the industry. 

Public Speaking Tool Kit
Crystal Carter - 

Nex-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]
Alex Johnson and Tory Gray - The Gray Dot Company

Universal Analytics vs Google Analytics 4
Irina Serdyukovskaya - Irina Kudres

How to Build an SEO Roadmap in 7 Steps (Template Included)
Jamie Grant - Ahrefs

Link best practices for Google 
Google Search Central

7 AI Writing Tools on Writesonic for Web Design
Electra Nanou - Makeuseof

Buy Me A Coffee
Do you have Feedback? 
If you'd like to give me a heads up on any SEO resources to include in the next edition, if you'd like to be featured, become a sponsor or if you have any feedback to improve Tech SEO Tips, just reply to this email and let me know. 

Nikki Halliwell
Technical SEO Consultant
Follow me on Twitter | LinkedIn | Facebook | Website 
Share Tech SEO Tips Newsletter:
Share Share
Tweet Tweet
Forward Forward
If you enjoy Tech SEO Tips, I would really appreciate you spreading the word by sharing this link:
Enjoyed this newsletter?
Forward it to a friend and ask them to subscribe here. 
Subscribe to Tech SEO Tips

If you're looking for SEO consultancy, audits, white label SEO or simply need a second opinion on your current strategy, I'd be happy to chat.

Drop me a message at and I'll get back to you as soon as I can.

Copyright © 2023 Nikki Halliwell SEO, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp