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Semrush Updated Authority Score
This week Semrush released an update to their Authority Score metric. I was lucky enough to work with Semrush alongside other industry experts in creating this, and there's plenty to talk about.
I've seen some saying that they feel AS isn't a valuable measurement as Domain Rating and similar scores by competing platforms as it isn't as helpful as it once was.
While I can appreciate those views, I can't say that I agree entirely. Even though it shouldn't be relied upon for KPI measurement etc., it can still be helpful as a guide for benchmarking against the competition.
What I like about Semrush's AS is their openness about why websites are given specific scores. This level of transparency is unmatched by other tools and provides us with more clarity and context behind each score on a scale of 0-100.
To calculate AS, they look at three areas:
- Link Power
- Organic Traffic
- Spam Factors
If, like me, you've ever seen a spammy-looking site with a high Domain Rating and wondered how or why, well, the AS score takes all of this and more into account. If a site has high-quality backlinks but little traffic, that will now be reflected in the score.
It's important to note that the AS for your websites has gone down as part of this rollout.
This doesn't mean you're doing anything wrong; it is a more accurate representation of where you're at and gives you a clearer idea of where to focus.
Please take a look, and let me know what you think. |
