Creating a Tech Audit that Stands Out
There comes a point when all of us are asked to conduct an audit of a website. 
If you've not done this before, it can be difficult to know where to start. 
  • What information do you need to collect?
  • What should you be looking for?
  • How do you know what's an issue?
  • Where do you even start?
I've been lucky enough to conduct countless audits on websites of all sizes, and I've put together 7 initial steps to help others create much more than just your typical boilerplate SEO audit:
  1. Gather Basic Website Information
  2. Gather Your Data
  3. Check the Backlink Profile
  4. Conduct your Technical Checks
  5. Check the Internal Link Utilisation
  6. Assess Redirects and Status Codes
  7. Analyse the Content and Keywords
It's as simple as that. These 7 steps should get you started to help create your own technical SEO audit. 

I go into these steps in more detail in a Twitter Takeover Thread that I did with Semrush this week, and you can see this for yourself here. I really hope you find it useful and feel free to share it with your network: 
Tech SEO Tuesday - Tweet of the Week 👉 Speak your Customers' Language 👈

 Actionable SEO Tips and Advice 

Search engine news, articles, and more from amazing people in the industry. 

How To Optimize Your Statistics Pages To Earn Links 
Megan Mahoney - Search Engine Journal

How to make a Google Analytics 4 custom report in ~30 seconds
Krista Seiden - Search Engine Land

SEO Split Test Result: Matching the H1 with the Title Tag
Koen Leemans - Semrush

Basics Of JavaScript SEO For Ecommerce: What You Need To Know
Serge Bezborodov - Search Engine Journal

Google Predicts Strength Of Backlinks Ranking Factor Will Drop 
Matt G. Southern - Search Engine Journal

Buy Me A Coffee
Do you have Feedback? 
If you'd like to give me a heads up on any SEO resources to include in the next edition, if you'd like to be featured, become a sponsor or if you have any feedback to improve Tech SEO Tips, just reply to this email and let me know. 

Nikki Halliwell
Technical SEO Consultant
Follow me on Twitter | LinkedIn | Facebook | Website 
Share Tech SEO Tips Newsletter:
Share Share
Tweet Tweet
Forward Forward
If you enjoy Tech SEO Tips, I would really appreciate you spreading the word by sharing this link:
Enjoyed this newsletter?
Forward it to a friend and ask them to subscribe here. 
Subscribe to Tech SEO Tips

If you're looking for SEO consultancy, audits, white label SEO or simply need a second opinion on your current strategy, I'd be happy to chat.

Drop me a message at and I'll get back to you as soon as I can.

Copyright © 2022 Nikki Halliwell SEO, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp