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Creating a Tech Audit that Stands Out
There comes a point when all of us are asked to conduct an audit of a website.
If you've not done this before, it can be difficult to know where to start.
- What information do you need to collect?
- What should you be looking for?
- How do you know what's an issue?
- Where do you even start?
I've been lucky enough to conduct countless audits on websites of all sizes, and I've put together 7 initial steps to help others create much more than just your typical boilerplate SEO audit:
- Gather Basic Website Information
- Gather Your Data
- Check the Backlink Profile
- Conduct your Technical Checks
- Check the Internal Link Utilisation
- Assess Redirects and Status Codes
- Analyse the Content and Keywords
It's as simple as that. These 7 steps should get you started to help create your own technical SEO audit.
I go into these steps in more detail in a Twitter Takeover Thread that I did with Semrush this week, and you can see this for yourself here. I really hope you find it useful and feel free to share it with your network:
https://twitter.com/semrush/status/1587464446011936769 |
