Pagination or Infinite Scroll?
If you have a blog or an eCommerce store, at some point, the decision to opt for either pagination, a load more button, or infinite scroll will come up.
In my experience, Infinite scroll works well for sites with a discovery-based experience, e.g. the user is browsing, such as what we see on social media, but it can be a burden for users who are searching for a particular item or piece of information and websites that are goal-oriented. Pagination tends to work better for these sites.
However, there are cases where the reverse is true. See for yourself and always make these sorts of impactful decisions with users in mind.
I would suggest testing both approaches and seeing how users engage with your content. The option you choose also depends on your main business goals.
If you opt for Load More buttons or infinite scroll, it is important to make sure they are implemented correctly to ensure search engines are able to discover the content correctly. If you'd like more information on this or if you'd like help with your implementation, get in touch by replying to this email.