This week's founder highlight is on the mission "to heal our relationship with technology".
Thinking of video games, you may have an interest in playing a bunch or you may not have any interests at all. Most video games tend to be competitive and eliciting the 'fight-or-flight stress response. That is, your adrenaline is released when you're faced with a threat or challenge that makes you instinctively want to win and compete.
But, did you know that there is another type of human stress response called the "tend-and-befriend"? Essentially, in this stress response, you release oxytocin (a.k.a love hormone), which makes you want to take care of the vulnerable and team up with allies in order to solve a problem together.
Brie Code, saw that there was a missing gap and a huge demand that was not considered much to create these kinds of interactive experiences. And so, she founded TRU LUV, a development studio with a big mission of healing our relationship with technology. They released #SelfCare app that drew in 500,000 downloads within 6 weeks of its release to over 2 million today.
Have a listen to Brie's interview with TechCrunch's podcast, Found, to learn more about:
- @9:00: Brie Code's Career Background to Founder
- @24:20: Brie's first step in starting TRU LUV.
- @32:10: Brie's fundraising journey.
- @41:32: Advice for founders in wearing so many different hats.