Welcome to Female CoFounder's Weekly Newsletter - the place where we provide useful & inspiring content to help you build your startup/side project.
Founder Feature: Tieja MacLaughlin 🌟

Tieja is on a mission to help entrepreneurs and businesses proactively manage their digital footprint, to tell your story the way you want to on your own terms. 

FcF: Tell us about yourself?

Tieja: I’m Tieja MacLaughlin, the Founder and namesake of TIEJA Inc. Communications. As a Communications Strategist, I assist individuals, executives and brands who are experiencing crisis in the form of online shaming, negative press, or reputational damage. I’m also sometimes referred to as a problem solver, or ‘fixer’.

Prior to founding my own firm, I worked in the sports industry and held various communications positions with Hockey Canada, Rogers Sportsnet, the Ottawa Senators (NHL), Kitchener Rangers (OHL) and Canadian Women’s Hockey League. Some career highlights include providing coverage of the 2010 NFL ProBowl and the 2012 IIHF World Junior Championships.

I have a Bachelor of Arts (BA) from Wilfrid Laurier University in Waterloo, ON, and have completed additional studies in Journalism and Law. I’m also very active in the community as a volunteer with local organizations including the Canadian Mental Health Association and Peacebuilders Canada, and am an advocate for digital literacy and restorative justice. 

FcF: What is TIEJA Inc. Communications?

Tieja: TIEJA Inc. is a boutique communications firm specializing in corporate communications, crisis management, and public relations. We empower brands, executives and individuals to proactively manage their digital footprint, and are on a mission to support each and every person in sharing their own unique story online, by giving them the tools, knowledge and platform to have their voice heard. 

Read the interview here
If you're interested in being featured in our next newsletter, fill out the form here
Resources of the Week 📚
  Bootstrapping to Grow to 10,000 Users Part 1: The Marketing Playbook Foundations

Alright, let's continue our Bootstrapping talks. Yehoshua Zlotogorski, CEO & CoFounder of Alpe Audio, shares how they were able to grow from 0 to 10,000 users in 6 months. And only bootstrapping. Yehoshua breaks it down into 3 stages: 0 - 400, 400 - 1,000, and finally the foundation to grow to 10,000 users. We can learn the challenges Alpe Audio faced, what worked, and what to do from day zero to help you reach 10,000 users.  

  Tips to Prevent Copying & What to do if Someone Already Has 

Another layer of running your business is taking care of the legal sides like- intellectual property and overall just protecting you and your business. In Vanessa Lau's most recent video, she mostly covers setting boundaries and what to do when someone is copying your work or business. She also shares one case that she's experienced in her business and what she's done to take care of the matter. We've time-stamped to that section in the link, but also feel free to listen to the entire talk to help you set boundaries in your work!   

  What is Product Strategy?

If you're really in the deeps of building your product this may be an article worth reading. Rose Yao is currently a Senior Director of Product Management at Google. In the article, she goes over the common product 'strategies' or pitfalls that people do- Doing exactly what the users/team/execs want (Faster Horse), going all-in for one splashy idea (Dream Chaser), and rebuilding everything (Redo). No need to worry though if you've been strategizing your product like this. She shares the Product Strategy framework she often goes back to after her experience in working at Facebook and Google on their product and also has a template you can use for free to help you strategize going forward!
Interested to be our next guest writer and share your knowledge to other founders? Fill out the form here
Hacks & Inspirations 
  34 Best Landing Pages for Inspiration 

  Want to get better at making decisions in your business or life? Try decision journaling  

What did you think about it? Let us know in the #resources channel. -
What You Missed on Slack  📢
  • Congratulations to Khushboo Jha, who recently raised $2M in expanding BuyProperly across North America! We've had the chance to interview Khushboo in our Founder Feature. Make sure to congratulate Khushboo on this amazing achievement!
  • FCF has officially launched a members-only job board for women-led early-stage startups that are hiring! Check out roles or post your own: Female CoFounder job board!

Check out Slack for More
Upcoming Online Events 🗓️
Tue, May 25th - 11:00am EDT
  WE Master Money: Introduction to Capital Access 

Wed, May 26th - 10:00am AEST
  How to Get People Talking About Your Business 

Wed, May 26th - 5:00pm BST
  Female Founders x Antler: Find your Co-Founder and Build a Strong Team 

Thur, May 27th - 10:30am MDT
  Indigenous Women Entrepreneurs: Are you Ready for Entrepreneurship?

Fri, May 28th - 12:00pm MDT
  Finance Cafe: Common Money Management Mistakes Entrepreneurs Make 
Planning to attend any of the above? Let us and our members know in #events ! 
Note from Female CoFounder Team  💌
Hey there <<Name>>

Hope everyone had a great week and is ready to launch into the weekend.

This is our first week live with the Female CoFounder job board and I hope you’re enjoying all of the amazing curated roles from women-led startups!

If you have any feedback at all, feel free to reply to this email!

On another note, our team has been working on niching down to make the FCF experience even better! Stay tuned for some exciting changes in the weeks to come

Until next Saturday, 
Michele -  Founder at FCF

We're here to help ❤️
If you're looking for a co-founder, create a profile on the FCF Directory

If you want exposure as a founder, apply to be featured in our newsletter and website

If you're looking to connect with the community online, join our Slack community

If you're for more resources, check out our resource library 
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Female CoFounder

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