Welcome to Female CoFounder's Weekly Newsletter - the place where we provide useful & inspiring content to help you build your startup.
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Founder Highlight: Helen Mayer 🌟

Helen Mayer is the founder and CEO of Otter, a childcare startup. Otter matches parents with other stay-at-home parents for childcare, while stay-at-home parents can earn some money too.

Helen launched Otter around last fall of 2020 after her first EdTech startup, Forward F1rst, failed. At the same time, her twin's daycare center also shut down during the pandemic, which forced her to be a stay-at-home parent. She did start to look for jobs again and did get an offer, but turned it down because she felt she couldn't get access to childcare that was safe, reliable, and affordable during the pandemic. She started to dive further to understand how to improve the childcare system and conducted a survey in other parenting communities about childcare during the pandemic. She received 2,000 responses in just a week. 

Fast forward a bit more, Otter raised seed funding by the fall of 2020 that was led by Andreessen Horowitz.  As of recently, Otter raised $23 million from series A led by Sequoia Capital, with participation from Andreessen Horowitz, Abstract Ventures, and Thrive Capital. 

Read more about Helen's journey here
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Resources of the Week 📚
 How to Build MVP for $100 or less 

“In other words, spend small portions of time and money on testing hypotheses and invest only in those that proved to be true.”
- Ana, from NoTech Ana 

With so many no-code tools and the power of social media, you can build an MVP for a little amount of money to spend on to be able to validate your hypothesis/idea! No more excuse to not get your idea out there and take that first step of your startup journey. 

  How Uber Went From a Few Cities to More Than 100 in 2 Years

"Uber was supply constrained. In any marketplace, one of the most important things you have to do is solve the chicken and egg problem. For Uber, it meant finding the right balance of drivers and riders." 
- Scott Gorlick, Former first 100 @Uber

Ever wondered how Uber grew so quickly and disrupted the riding services in cities around the world? Scott shares the 12 things that he and his teams did at Uber during the time to grow so quickly. 

  A Customer Acquisition Playbook for Consumer Startups 

"The good news is that you generally only need to excel at one lane to build a successful business. The bad news is that it won't be easy." 

How do early and growth-stage companies scale in acquiring new customers? Are you focusing and investing in too many channels to get people to hear about your product/service? This playbook breaks down (for consumer startups) the only three 'lanes'  that are the most reliable for long-term and sustainable growth for your business from the start and onwards. 

Neat Finds 

  Pitching Checklist & Pitch Evaluation Sheet

  Documentary of Building Loop - Co-Founders documents their days' building Loop- a new auto car insurance company, changing the game of car insurance. 

What did you think about it? Let us know in the #resources channel. 
What You Missed on Slack  🗓️
  •  Kiran pitched her project called Goodwork and would love feedback from the community on the concept of it. Check it out here - Posted by @Kiran
Check out Slack For More
Upcoming Online Events 🗓️
Tue, Aug 24th - 11am EDT
 WE Master Money: Introduction to Capital Access

Tue, Aug 24th - 5:30pm AEST
 Virtual Incubator Workshop: Accelerator for Enterprising Women

Wed, Aug 25th - 9:30am BST
 Accelerate Your Business Growth in Five Steps
Planning to attend any of the above? Let us and our members know in #events ! 
We're here to help ❤️
If you're looking for a co-founder, create a profile on the FCF Directory

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