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This week's founder feature is on a mission to make technology more equal and accessible in the retail sector (through the pandemic and beyond) with a no-code SaaS toolkit.
FcF: Tell us about yourself?
Kausambi: Hi, I’m a serial product builder and founder of Mason. I was born in a small town of northeast India, grew up across the country, followed by working in San Francisco, Toronto and India. For the first part of my career, I worked in tech MNCs like IBM & NCR Corporation across US, Dubai, and India building supply-chain products, led the Commerce Content Charter at Walmart-subsidiary Myntra.com and also worked with Alibaba backed Paytm on building their early growth products.
My love for stories, media, product & community manifested as Storeo.io - the first of its kind Community-Led Podcasting Platform for South Asia back in 2017- for which I was selected to be at YCombinator Startup School. By now, I had developed a deep connection with the retail sector and wanted to realize my dream of making no-code technology equally accessible for all to succeed in the online world. That’s when I started working on Mason- a lego-kit for online retail storefronts that helps them to deliver delightful shopping experiences without the hassle of learning how to code.
Fun fact: I used to run my own food blog and even got featured in Food Gawker! Food photography and recipe testing is still close to my heart :)
FcF: What is Mason?
Kausambi: Mason is a no-code SaaS toolkit that enables automated store merchandising, so that any online-retailer can deliver a delightful shopping experience to their customers at all times.
To help understand how Mason works, let's consider an online store owner. She can connect her store to Mason's design and publishing tools and Mason will help her dynamically create instant product highlights, offers callouts, product feature cards, etc. These shoppable experiences can then be shared across shopping feeds - for instance, Google shop, Instagram, Facebook DPA, or your store feed.
One of Asia's fastest-growing unicorns in the hyperlocal on-demand logistics space is Swiggy. Swiggy wanted to transform it’s customer experience through personalized restaurant offers at scale. They faced several challenges to achieve this, for instance, Swiggy was live in 1500+ cities, multiple teams needed to come together any minute of the day, digital assets were scattered in different folders and hard to locate, etc.
Mason connected the dots for Swiggy with a multi-user workspace for centralised collaboration, automatic content creation, automated quality control for creative guidelines, business validation rules, and API integrations led to great results for Swiggy - a 70% reduction in production costs and a 80% faster time to market.
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