Issue #120: The Toothbrush Test, CoFounders Disrupting the Financial Sectors in Latin America, Product Marketing that’s not really about Marketing

Welcome to Female CoFounder's Weekly Newsletter - the place where we provide useful & inspiring content to help you build your startup.

Illustration Credit: Olivia Herrick Design

Founder Highlight: Ximena Aleman 🌟

This week's founder highlight is on the mission to provide more financial inclusion across Latin America.

Ximena Aleman, is the Chief Business Developer Officer and CoFounder of Prometeo. Prometeo is an open banking platform in Latin America. Prometeo uses API to connect financial banks for all types of businesses, striving to create an open and connected financial market in Latin America. Starting Prometeo, Ximena mentions the inevitable difficulties that one has to face to shake up the financial industry in Latin America, as banks are known to be conservative and concentrated. Now, Prometeo is the largest Open Banking API platform in Latin America. Their APIs are connected in 9 counties in Latin America and 44 financial institutions.

Read Ximena's Interview

If you're interested in being featured in our next newsletter, fill out the form here.

Resources of the Week 📚

Product Marketing Activities for Early Stage Startups (4 Part-Series)

Shirin Shahin is a Product Marketing Leader and Consultant. If you've never heard of Product Marketing, don't assume off the bat that it's "marketing". Shahin states that the core job of product marketing is "to connect a product’s capabilities to the value and needs that customers can recognize and measure."

Shirin breaks down on product marketing activities that early stage startups can do in each of the four phases of early-stage startups. Which phase are you in? Check out below and see how you can do product marketing:

How to Establish a Growth Function at an Early Stage Startup

Holly Chen, Founder, CMO, and Advisor at ExponentialX, offers 4 options on how to establish a growth function to grow your startup. What she means by growth is "using data-driven experimental approaches to acquire, retain, and monetize users". Holly weighs the pros and cons of each of the 4 options and offers a recommendation. However, Holly advises early-stage startups to think about growth function after they find the product-market fit first. Otherwise, " you may go down the wrong path, just faster."

Does Your Startup Pass the Toothbrush Test?

If there's one framework test or question to help you evaluate whether your startup or business could be worth billions, then consider the Toothbrush test that Google CEO, Larry Page uses to test which companies they should acquire. Give it a try!

Be our next guest writer and share your knowledge to other founders! Fill out the form here.

FcF Job Board 👩‍💻

If you’re looking for your next great product-building career move (i.e., Product, Growth, Engineering, Design, Data) with some of the best early-stage startups that value diversity, the Female CoFounder job board is for you!

You can also post your roles here to find candidates who are motivated to work at early-stage startups.

View Job Board

Hacks & Inspirations ✨

A Twitter Thread on lessons learned from reading Steve Jobs biography every year for the last 10 years

What an Ex-Black Hat Hacker Wishes all Entrepreneurs Knew About Digital Safety

What did you think about it? Let us know in the #resources channel. -

What You Missed on Slack 📢

#Help

Tingy is looking for advice on the following:
Raquel is trying to find a product designer and is looking for a recommendation. Let her know here!
Bosky is looking to connect with companies or Founders who have problems and need help to get them to be solved. Let her know here!

Check out Slack for More

Upcoming Online Events 🗓️

Tue, June 22nd - 11:00am EDT
WE Master Money: Introduction to Capital Access

Tue, June 22nd - 12:00pm EDT
Women Founders Series - How to Build an Early Stage Funding Plan - Torys x Female CoFounder Event

Wed, June 23rd - 2:00pm EDT
Identifying Your Target Audience

Planning to attend any of the above? Let us and our members know in #event s !

We're here to help ❤️

If you're looking for a co-founder, create a profile on the FCF Directory

If you want exposure as a founder, apply to be featured in our newsletter and website

If you're looking to build a team, check out our job board and post one!

If you're looking to connect with the community online, join our Slack community

If you're for more resources, check out our resource library

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