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Check out the latest and greatest Out of Home examples and industry news. 
In this issue, we share a few tips for media planning post Covid-19, showcase some impactful homegrown Out of Home campaigns and keep you up to date on the latest industry news. 
TALON MEDIA PLANNING LESSONS POST-COVID
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning.

"Post-Covid, the public media domain is a showcase for truth and trust, where brands can project reliability and stature. For the Out of Home industry, this is the effect of the improvement in the channel fuelled by investment, reaching audiences in the right places, data, technology, aesthetics and delivering outcomes." - Nick Mawditt
P² + C = 5
Public & private marketing + creative = trust, attention, awareness, consideration and activation

Read the full article here.
 
LOCAL HEROES OF OUT OF HOME
Showcasing the best of industry-leading Out Of Home executions and thought leadership from right here in NZ. Seen something while out and about? Send it to info@oohmaa.co.nz
Helping Kiwis vote with localised dynamic Out of Home
The campaign from oOH!media and FCB NZ used site-specific messaging to inform the public about nearby voting places and opening times, including address, opening times and distance, which were layered on top of a map that visualised pins of the voting locations, updated dynamically via an API.
 
Thinking outside the box to delight Kiwi shoppers
Swisse Wellness and Rocket Network created large scale Swisse Ultivite Multivitamin + Superfood Blend boxes in malls around the country. Supported by brand ambassadors handing out samples and an interactive QR code to help shoppers get the most out of every day. 
 
QMS NZ Showstopper Steals The Show
Bold creative from DDB for Neon NZ is making an epic impression around Auckland, on the impressively big Showstopper double decker bus panel - proving how outstanding creative and Out of Home can come together to make an impact! 
 
Pūtahitanga – using art to build resilient communities
The Shared Lines Collective (SLC) are showcasing selected art from 60 New Zealand artists which has been crafted into a 35-metre long ‘river’ of an artwork titled Pūtahitanga. This impressive body of work is currently ‘touring’ nationwide on 38 of QMS’s large format digital billboards.

View the full exhibition here.
 
INDUSTRY UPDATES
Out of Home in recovery following Covid-19 restrictions
“Like every business, Out of Home was impacted by the pandemic, however; it continues to prove itself as a vital medium for advertisers to reach and impact audiences,” says O’Connor.
AdTECH: An Extra Slice webinar
If you missed the AdTECH Sydney webinar last week, grab a cup of coffee, sit down, relax and enjoy it on your own time...

The panel driven webinar includes:
            -  Vistar Media’s Sales Director ANZ, Ben Baker,
            -  JCDecaux's Head of Trading & Sales Operations, Cassandra Cameron, and 
            -  Shopper Media’s Head of Programmatic, Laura Wall


Watch the recorded webinar here.
 
Kiwis are back on New Zealand roads 
Traffic flow across our main cities has since returned to pre-COVID levels, with Auckland at 93% and all other markets have been siting between 99 - 103% since August.

All of this information is kept up to date every week and is accessible on the OOHMAA website. 


View the Traffic Volume Report here.
 
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Copyright © 2019 Outdoor Media Association of NZ, All rights reserved.

Please visit us at www.oohmaa.co.nz
For all queries please contact natasha@oohmaa.co.nz

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