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As 2020 draws to a close, it’s important to reflect on the year that’s been, learn from it, but not dwell on it. 

Out of Home, like all businesses, was significantly impacted by the lockdowns and the changing habits of our audience. However, Out of Home has proven again to be a resilient, agile, and an essential medium which has seen advertisers return to our platform at a heartening level. 

Love what you see as we showcase a variety of homegrown creative Out of Home campaigns and industry news. 
Busting the myths surrounding Out of Home advertising
Paul Inman explores the longstanding myths that surround OOH in the UK and how have they impacted on the perception of Out of Home advertising over time. 

Out of Home is now being embraced as part of effective integrated campaigns, which look to optimise the reach of brands and achieve the optimal level of conversions.

Read the full article here.

 
Showcasing the best of industry-leading Out Of Home executions and thought leadership from right here in NZ. Seen something while out and about? Send it to info@oohmaa.co.nz.
 
Have your say for oOh!'s innovation awards - voting closes Wednesday 9 December 
The awards are aimed to recognise innovative Out of Home campaigns that highlighted unmissable creative opportunities and delivered great results for brands. Voters have until Wednesday 9 December to get their votes in.

See full campaign descriptions and credits, and vote here.

 
QMS NZ and Ruby Jones shares 'Thanks From ISO' 
Based on inspiration gained from conversations had with kiwis experiencing managed isolation, world renowned New Zealand illustrator Ruby Jones is producing one piece of art per day over two weeks. 

QMS NZ is displaying her daily illustration on digital billboards around Auckland, or, you can visit her as artist in residency at Allpress Studio. 

 
oOh! celebrates local spirit with new art project for Kiwi schoolkids
The ‘Art in the Hood’ initiative will see children from 28 primary and intermediate schools create pieces of art reflecting something intriguing, fun or unique about the neighbourhood they live in.

The winning entries will be displayed on street furniture for their whole community to enjoy.
 
Emirates Team New Zealand exclusively selects JCDexaux 
JCDecaux has thrown its support behind Emirates Team New Zealand with a large-scale, nationwide Out of Home campaign designed to build awareness and excitement. 

Emirates Team New Zealand CEO, Grant Dalton, said “partnering with JCDecaux is a great opportunity to extend the presence of the base beyond the Viaduct and into Auckland and around the country."

 
QMS awarded exclusive bus media rights by Environment Canterbury
The appointment grants QMS exclusive media rights across Christchurch’s entire bus fleet following the completion of the public transport operating model changes in 2020.
 
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Copyright © 2019 Outdoor Media Association of NZ, All rights reserved.

Please visit us at www.oohmaa.co.nz
For all queries please contact natasha@oohmaa.co.nz

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