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June 2021

Master the Digital Sales Process

Three Phases of the Sales Process

There are three phases we have identified in the Digital Sales Process. It's imperative that dealers are exceptional in all three phases, not just one or two. 

Phase I: Website Traffic
It's no secret today's customers are educating themselves digitally before visiting the store. The same way a dealership drives floor traffic, it's just as critical that the dealer does the same to drive digital traffic to the website. 

Phase II: Digital Lead Follow Up
This is where DLP thrives. In this phase, it's imperative to focus on quality follow up to convert your digital leads into kept appointments and create an exceptional customer experience. DLP establishes, builds and maintains positive relationships to get them from their initial hand raise to a kept appointment. 

Phase III: Lead Conversion
Once an appointment shows, communication transfers to the dealership. The dealer's internal sales team converts the kept appointment into a sale.  Phase three is all about the dealer's internal sales operations and internal sales process.

Although we support each of you in Phase II, we love coaching in Phases I and III. Want to learn more? Call/Text Aaron at 239-872-2078. 

Stay tuned for the second video to be released on YouTube.

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Copyright © 2021 Digital Lead Performance, All rights reserved.

Our mailing address is:
12730 Commonwealth Drive, Unit 2
Fort Myers, FL 33913

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